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Native advertising

Taboola And AppNexus Partner To Offer Programmatic Ad Buys For Native Content

February 14, 2018 3:18 amFebruary 14, 2018By eurowatchers

The new offering is an essential step in expanding programmatic buying to native advertising. Native advertising, ads which mimic the environment they appear in, have been on the rise as consumers increasingly find ways to block or skip more traditional…

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