Wheat flour is flour made using grinding process of wheat grains. Wheat flour is used for making various food products such as noodles, pizza crust, bakery products etc.
The major factor driving growth of the global wheat flour market is growing health awareness. Wheat flour contains carbohydrate, vitamins, minerals that are beneficial for health. Wheat flours reduces high blood pressure, improves immune system, reduces chance of cancer. These benefits are also fueling growth of the target market. However, lack of temperature controlled and hygienic warehouses and short shelf life of wheat flour are factors that can hamper growth of the target market in the near future.
The global wheat flour market report has been segmented on the basis of product type, end user, application, distribution channel and region. On the basis of product type, the market is segmented into all-purpose flour, cake flour, pastry flour, bread flour and others. On the basis of end user, the market is segmented into household and commercial. Commercial segment is further sub-segmented into institutional, food service, and food manufacturers. On the basis of application, the market is segmented into bakery products, snacks, noodles, pasta, and others. On the basis of distribution channel, the market is segmented into hypermarkets and supermarkets, retail stores, and online stores.
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Based on the region the target market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in Asia Pacific is expected to dominate the global market in terms of revenue over the forecast period, owing to large amount of local wheat production especially countries like China and India in this region. The market in Europe is expected to register second highest share in terms of revenue, owing to increasing use of wheat flour in production of pasta, noodles, pizza and bakery products in the region.
Key players operating in the global wheat flour market include Archer-Daniels-Midland Company, Cargill Inc., General Mills, Inc., Ardent Mills Corporate, Conagra Brands, Inc., Bunge Milling, Inc., King Arthur Flour Company, Inc., J.M. Smucker Company, Bob’s Red Mill Natural Foods, Inc., and ITC Limited