User activity monitoring is a form of observation, but serves as a proactive review of end user activity to govern misuse of access privileges or data protection policies either through ignorance or malicious intent. User activity monitoring is used for monitoring and tracking end user behaviour on devices, networks, and other IT resources. Various organizations perform user activity monitoring to spot and stop threats. The monitoring and methods depends on the objectives of the company. With the user activity monitoring, organisations can recognize suspicious behaviour and lessen risks before they result in data breaches, or to minimize damages.
Increasing demand for user activity monitoring owing to rising concerns about data security and data theft is a key factor driving growth of the global user activity monitoring market. More than 50 percent of cyber-attacks are enacted by those with insider access. Moreover, increasing adoption for user activity monitoring solutions across various sectors is the ongoing trend observed, which is expected to support market growth in the near future. To ensure productivity in the rising remote workforce and gig economy has brought increased focus on the need to monitor output and ensure productivity amongst a dispersed workforce. Moreover, companies’ insiders such as employees, vendors and partners can be turned as a threat to sensitive data, intellectual property, and corporate infrastructure are other factors expected to fuel growth of the global user activity monitoring market over the forecast period.
However, high prices for research and development for advanced solutions is expected to be a major restraining factor for the growth of the market. It is a matter of concern for enterprises such as SMEs, causing budgeting restraints.
The global user activity monitoring market report has been segmented on the basis of technology, application, vertical and region. On the basis of region, the global user activity monitoring market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
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The North America market dominates the global user activity monitoring market in terms of revenue. The market in Asia Pacific is projected to have fastest growth with highest CAGR, owing to improving regulatory reforms and economic stability which is expected to boost growth of the global user monitoring activity market.
The key players in the global user activity monitoring market includes, Micro Focus International plc, Splunk Inc., Forcepoint LLC, Imperva Inc., ManageEngine, CyberArk Software, Inc., Rapid7 LLC, Centrify, SolarWinds Inc. and Securonix, Inc.