The process to interpret and analyze real-time and historic geographic components in order to gain geographic insights is known as location analytics.
Major factors driving growth of the global location analytics market are increasing amount of spatial data, increasing adoption of internet of thing (IoT), and increasing demand for real-time analytics. A major factor hampering growth of the global location analytics market is high initial cost.
The global market is segmented on the basis of application, software, service, deployment model, industry vertical, and region. On the basis of application, the global market is segmented into risk management, emergency response management, customer management, remote monitoring, supply chain planning and optimization, sales and marketing optimization, predictive assets management, inventory management, and others.
On the basis of software, the global market is segmented into geocoding and reverse geocoding, data integration and extract, transform, and load, reporting and visualization, thematic mapping and spatial analysis, content accelerator and geofencing, and others.
On the basis of service, the global market is segmented into consulting services, system integration and deployment, and others.
On the basis of deployment model, the global market is segmented into on-premises and hosted.
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On the basis of industry vertical, the global market is segmented into BFSI, retail and consumer goods, government and defence, healthcare and life sciences, manufacturing, telecommunications and it, energy and utilities, transportation and logistics, media and entertainment, and others.
On the basis of region, the global market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America accounts for highest share in terms of revenue in the global market, whereas the Asia Pacific location analytics market is expected to witness highest growth over the forecast period.
Key players in the global market are Oracle Corporation, TIBCO Software Inc., Microsoft Corporation, Environmental Systems Research Institute, Inc., Pitney Bowes Inc., IBM Corporation, Galigeo, Cisco systems, Alteryx, Inc., SAP SE, and other prominent players.