The global fruit beer market revenue is expected to expand at a significant CAGR over the forecast period. Rising disposable income with growing economic conditions is driving global demand for fruit beer. Shifting beverage consumption patterns coupled with rising preference for low liquor content beverages are some of the key factors propelling fruit beer demand. Increasing health awareness among consumers towards the harmful effects of liquor is expected to propel the market growth.
The global market has been segmented on the basis of flavor, distribution channel, and region.
On the basis of flavor, the target market is segmented into peach, raspberry, cherry, apricot, apple, and others. Among all these flavor, raspberry flavored fruit beer segment is expected to account for significant share of total fruit beer market during the forecast period.
On the basis of distribution channel, the market is classified into non-store based and store based. As non-store based/online stores offer great discounts and easy delivery options of the product at the doorstep, thus this segment is anticipated to grow enormously over the forecast period.
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Based on the region the target market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific has a wide range of beers available in the market with each one having its own characteristic taste and flavor. Western culture adoption in other parts of the world, rising number of restaurants & bars, and relaxation of the rules are some factors driving the market towards growth. A considerable increase in the consumption of beer has been observed in India due to growth in beer preferring youth population. Changing lifestyle of the consumers has influenced demand of fruit beer. Moreover, factors such as rising popularity of non-alcoholic drinks is expected to drive the market growth in the APAC region.
Key players operating in the global fruit beer market include Joseph James Brewing Company, Inc., Lindemans Brewery, Lost Coast Brewery, Magic Hat Brewing Company, New Belgium Brewing Company, Brewery Ommegang, All Saints’ Brewery, Shipyard Brewing Company, Unibroue, Wells & Young’s Ltd., Brouwerij Van Honsebrouck N.V., Abita Brewing Co., Pyramid Breweries, Inc., and Others