Facial cleaner is used for cleaning face to remove dust, dirt, and, dead skin. It contains moisturizing and antimicrobial ingredients that helps to maintain the PH level and moisture of skin. Presence of antimicrobial in facial cleanser helps to remove of bacteria and viruses from skin. Facial cleanser is a cosmetic product that is used for daily cleansing and makeup removal. It reduces chances of acne by unclogging skin pores. Availability of various types of face cleaners designed for different skin types is increasing preference of consumers towards facial cleansers.

Rising popularity of face care products and increased awareness of social standards for appearance among individuals are major factors driving growth of the facial cleanser market. However, allergies caused by presence of chemical preservatives in face cleanser is a major factor expected to hamper growth of the target market.

The global facial cleanser market report has been segmented on the basis of product type, skin characteristics, usage purpose, end-user, and region. On the basis of product type, the market is segmented into foam-type cleanser, solvent-based cleanser, no foam cleanser, and collagen type cleanser. On the basis of skin characteristics, the market is segmented into neutral skin, dry skin, oily skin, mixed skin, and sensitive skin. On the basis of usage purpose, the market is segmented into normal type, scrub type, and efficacy type. On the basis of end-user, the market is segmented into personal and commercial.

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Based on the region the target market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America is expected to dominate the global market in terms of revenue over the forecast period, owing to increasing demand for natural and organic skincare products in the region. The market in Asia Pacific is projected to witness significant growth in terms of revenue, owing to increasing number of cosmetics companies especially in China, India, South Korea and Japan.

Key players operating in the global facial cleanser market include Kiehl’s Since 1851 LLC, L’Oréal S.A., NIVEA (Beiersdorf AG), Mentholatum Company, Inc., Shiseido Company, Limited, The Estée Lauder Companies Inc., Neutrogena Corporation, Shanghai Inoherb Cosmetics Company Limited, Olay Company, Inc., and Unilever N.V.


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