Digital photography is a form of photography in which camera with electronic photodetector is used to capture any particular image by adjusting the lens. Digital photograph or digital image can be captured by various electronic gadgets such as smartphones, tablets, laptops, digital cameras, and film cameras.

Major factor driving the growth of the global digital photography market is the availability of electronic devices in affordable price and their easy operative functions to capture digital photographs. However, the high cost of sophisticated cameras and lenses may hamper the demand of digital photography devices and restrain the growth of the global market. Nevertheless, the increasing use of digital photography in new advanced technologies such as computer graphics, 3D modelling and increasing its use for security and surveillance purposes can create lucrative opportunities for key players in the global market.

The global digital photography market has been segmented on the basis of product type, application, and region. On the basis of product type, the market is segmented into camera cell phones, digital still cameras, interchangeable lens cameras, memory cards and storage devices, photo printers, and image sensors. On the basis of application, the market is segmented into photo processing, security and surveillance, automotive, medical, law enforcement and traffic, and others.

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Based on the region the target market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America and Europe are expected to witness lucrative growth in terms of revenue over the forecast period, due to the increasing use of advanced technology and availability of various types of electronic instruments in the market. Market in Asia Pacific is expected to witness a significant growth in terms of revenue, owing to increasing adoption of digital cameras and rising use of social media especially among young and adult population in the region. In addition, increasing number of manufacturers in this region is another factor anticipated to propel the growth of the target market.

Key players operating in the global digital photography market include Pentax Corporation, Sony Corporation, Panasonic Corporation, Nikon Corporation, Canon Inc., Fujifilm Holdings Corporation, Samsung Electronics Co., Ltd., Olympus Corporation, Leica Camera AG, and Eastman Kodak Company.

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