Bleach is a specific type of laundry aid that removes stains from clothing, or make them colorless depending on the quantity applied. Hydrogen peroxide is the most common bleaching agent used in healthcare sector.

Increasing use of bleaching agent in various sector such as textile, pulp & paper, construction, electrical & electronics, etc., is a major factor driving growth of the global bleaching agent market. In addition, adoption of bleaching agents for cosmetic and medical purpose is expected to boost growth of the global bleaching agent market. Moreover, increasing demand for bleaching agents for water treatment solutions is another major factor expected to support growth of the global bleaching agent market.

However, health issues related to bleaching agents such as damage to skin, eyes, lung damage, etc., and stringent government regulations related to use of bleaching in some countries is expected to restrain growth of the global belching agent market.

The global bleaching agent market is segmented on the basis of product type, application, and region. On the basis of region, the global bleaching agent market in segmented in to North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

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Asia Pacific market is expected to account for higher revenue share in the global bleaching agent market, owing to rising demand from various industrial verticals including household cleaner manufacturers, pulp and paper industry, textile, etc. North America and Europe markets are expected to witness moderate growth rate in terms of revenue as compared to other regions owing to introduction of various regulations on use of bleaching agents in manufacturing of various products.

Key market players operating in the global bleaching agent market include Akzo Nobel N.V., Clariant AG, BASF SE, Colgate-Palmolive Company, E. I. du Pont de Nemours and Company, The Dow Chemical Company, Evonik Industries AG, Novozymes A/S, Merck & Co., Inc., and S. C. Johnson & Son, Inc.

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