Aromatherapy is medicinal and therapeutic treatment using aromatic substances to improve health and mood of individuals. Commonly, it is used as an alternative therapy or complementary therapy with other medicinal treatments. Increasing preference towards natural treatment therapies and rising demand for essential oils are major factors driving growth of the global aromatherapy market. Growing awareness regarding health benefits provided by aromatherapy is making consumers more inclined towards it.
However, adulterated oils and negative health effects owing to improper use of essential oils are factors expected to hamper growth of the target market in the near future.
The global aromatherapy market report has been segmented on the basis of consumable, route of administration, application, and region. On the basis of consumable, the market is segmented into essential oils and carrier oils. Essential oils segment is sub-segmented into blend and singles. Singles segment is further sub-segmented into earthy, floral, herbaceous, citrus, and others.
On the basis of route of administration, the market is segmented into arial diffusion, direct inhalation, and tropical application. Tropical application method is commonly used to treat skin problems. Direct inhalation segment expected to witness high growth, owing rising respiratory disorders with increasing air pollution.
On the basis of application, the market is segmented into pain management, relaxation, skin and hair care, cold and cough, and others. Relaxation segment dominates the global market in terms of revenue and expected to maintain its position over the forecast period, owing to increasing stress levels among working population due to work pressure and busy lifestyle.
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Based on the region the target market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America is expected to dominate the global market in terms of revenue over the forecast period, owing to rising popularity of aromatherapy among individuals in this region. The market in Europe is expected to witness lucrative growth in terms of revenue, owing to rising demand for essential oils in the region.
Key players operating in the global aromatherapy market include doTERRA International LLC, Edens Garden Inc., Young Living Essential Oils LC, Frontier Natural Products Co-op Inc., Rocky Mountain Oil Corp, Mountain Rose, Inc., Nu Skin Enterprises Inc., Air Aroma Co., Ltd., Ryohin Keikaku Co., Ltd.(Muji), and Zija International, Inc.