Alcoholic beverages contain ethanol or ethyl alcohol, fermented from the sugars in fruits, grains, berry and other ingredients. Alcoholic beverages are consumed during celebration and cultural events. It is a most popular recreation drink among individuals globally. However, negative health impact of regular over consumption of alcoholic beverages such as high blood pressure, liver diseases, addiction or brain damage are some factors which may hamper the growth of the alcoholic beverages market in the near future.
The global alcoholic beverage market report has been segmented on the basis of product type, packaging, distribution channel, and region. On the basis of product type, the market is segmented into beer, wine and champagne, distilled spirits, and others. Beer segment is currently dominating the global market in terms of revenue and expected to maintain its position over the forecast period, owing to increasing consumption of beer in social gathering and events. Distilled spirits segment is expected to witness significant growth, owing to the rising popularity of premium alcohol among consumers. On the basis of packaging, the market is segmented into bottles, cans, and others. On the basis of distribution channel, the market is segmented into supermarkets and hypermarkets, convenient stores, specialty stores, restaurants and recreational clubs, and online stores. In the global market, specialty stores segment holds a major share in terms of revenue, owing to availability of various types of alcoholic beverages.
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Based on the region the target market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Currently, the market in Europe is dominating the global market in terms of revenue, owing to increasing number of recreational clubs and restaurants in this region. North America market holds a second position in terms of revenue, owing to the rising alcoholic beverage consumption and rising demand for premium alcohol especially in the US and Canada. The market in Asia Pacific is expected to witness lucrative growth in terms of revenue, owing to changing lifestyle and rising demand from young adult population in this region.
Key players operating in the global alcoholic beverages market include Anheuser-Busch InBev SA/NV, Bacardi Limited, Beam Suntory Inc., Constellation Brands Inc., Diageo Plc, Heineken Holding N.V., Molson Coors Brewing Company, Pernod Ricard SA, United Spirits Limited, and Accolade Wines Limited.