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Soil wetting agents are chemical compounds designed to reduce surface tension of water.  Major factor driving growth of the global soil wetting agents market is increasing use of soil wetting agents for turf care. Increasing adoption of precision farming and commercial farming techniques are other factors expected to fuel growth of the global market over the forecast period. However, lack of awareness regarding soil wetting agents among end-users is a factor that may hamper growth of the global market.

The global soil wetting agents market has been segmented on the basis of form, end-use, application, and region. On the basis of form, the market is segmented into granular and liquid. On the basis of end-use, the market is segmented into agriculture and turf care. In terms of revenue, turf care segment is expected to dominate the global market in the near future, owing to increasing use of soil wetting agents for moisture maintenance dry season and changing weather conditions.  On the basis of application, the market is segmented into fertilizers and crop protection. Fertilizers segment is sub-segmented into nitrogen, potassium, and phosphorus. Crop protection segment is sub-segmented into pesticides, insecticides, and fungicides.

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Based on the region the target market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Market in North America dominates the global market in terms of revenue and expected to witness lucrative growth over the forecast period. Market in Europe is expected to account for second highest share in terms of revenue in the near future. Regulations of food and agriculture organization (FAO) against usage of soil wetting agents is factor anticipated affect growth of the target market. Market in Asia Pacific is expected to witness lucrative growth in terms of revenue over the forecast period, owing to rising adoption of new agricultural products in this region.

Key players operating in the global soil wetting agents market include BASF SE, Wilbur-Ellis Company Inc., Seasol International Pty Ltd, Nufarm Limited, Brett-Young Seeds Limited, Grow More, Inc., MD Biocoals Pvt. Ltd., Geoponics Corp., and Milliken Chemical Company.

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