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The global tissue towel market revenue is expected to expand at a moderate CAGR over the forecast period. Increasing consumer awareness of health and hygiene is a key factor expected to drive growth of the global market over the forecast period.

The global tissue towel market report has been segmented on the basis of product type, end-use, distribution channel, and region. On the basis of product type, the target market is segmented into roll towel, folded towel, and boxed towel. The roll towel product type segment is expected to register significant share in terms of revenue over the forecast period, owing to its advantages as compare to other product type such as cost efficient, less labor-intensive, and more sustainable. On the basis of end-use, the target market is segmented into residential, commercial, hospitals and healthcare, and schools and universities. The hospitals and healthcare end-use segment is expected to register significant share in terms of revenue over the forecast period, owing increasing health awareness. On the basis of distribution channel, the target market is segmented into hypermarkets, supermarkets, convenience stores, pharmacies/drug stores, and others

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Based on the region the target market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America is estimated to be highest share in terms of revenue over the forecast period, owing to increasing government initiative regarding consumer’s hygiene and innovative product launched in various countries in this region. The market in Asia Pacific is expected to register significant share over the forecast period, owing to rising health awareness among consumer’s and increasing adoption of tissue towel in many industries in various countries in this region.

Key players operating in the global tissue towel market include Kruger Inc., Wepa Leuna GmbH, Cascades Inc., Georgia-Pacific LLC, Metsä Tissue GmbH, Kimberly-Clark Corporation, Asaleo Care Limited, SHP Slovak Hygienic Paper Group, Grigeo AB, and Essity Aktiebolag (publ).

 

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