Emotion analytics is a type of technology that analysis a person’s verbal and non-verbal communication in order to understand the person’s attitude and mood. Emotion analytics identifies how the customer recognizes a product and how they interact with the company representative.
Increasing adoption of cloud based and mobile technologies across developed and in some developing economies are major factors expected to boost growth of the global emotion analytics market. But, lack of skilled professionals and high costs associated with deployment and use of emotion analytics software are major factors expected to hamper growth of the global emotion analytics market.
On the basis of solution, the global emotion analytics, market is segmented into API and SDK, web and mobile application and cloud. The API and SDK segment is projected to witness moderate growth over the forecast period.
The global emotion analytics market report has been segmented on the basis of technologies, solution, end-users, and region. On the basis of region, the global emotion analytics market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
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The market in North America accounted for highest share in terms of revenue in the global market, and is projected to maintain its dominance over the forecast period. This can be attributed to increasing adoption of artificial intelligence technologies in various end use industries in the region. Revenue from the market in Europe accounted for second-highest share and is closely followed by the markets in Asia Pacific, Latin America, and Middle East & Africa respectively. This is attributed to increasing adoption of emotion analytics technologies by government and defense agencies in the region. Furthermore, the market in Asia Pacific is projected to witness significant growth over the forecast period, and is expected to register a CAGR of XX.X%. This can be attributed as there is increasing use of cloud-based software in the region. Also, the markets in Latin America and Middle East & Africa are projected to witness moderate growth over the forecast period.
Prominent players in the global emotion analytics market include Microsoft Corporation, IBM Corporation, Retinad Virtual Reality, Neuromore, Imotions A/S, Kairos, Beyond Verbal, Affectiva, Eyris (EmoVu), Google, Inc. and Apple, Inc.