Face masks are personal care products, that help to improve facial skin condition by removing dirt, dead skin, and unclogging pores. Major factor driving growth of the global face mask market is increasing adoption of facial masks among individuals, owing to growing appearance consciousness and increasing availability of various types of face masks in the market.
The global face mask market report has been segmented on the basis of product type, packaging, distribution channel, and region. On the basis of product type, the market is segmented into oil mask, cream mask, peel-off mask, herbal and natural mask, clay mask, thermal mask, and sheet mask. Sheet mask segment is expected to witness fastest growth in terms of revenue in the near future, owing to its increasing popularity among consumers.
On the basis of packaging, the market is segmented into sachets, tubes, and containers. On the basis of distribution channels, the market is segmented into supermarkets and hypermarkets, retail stores, specialty stores, pharmacy and drug stores, and online stores. Online segment is expected to witness lucrative growth in terms of revenue over the forecast period, owing to availability of various face masks online and rising trend of online shopping.
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Based on the region the target market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in Asia Pacific is expected to dominate the global market in terms of revenue over the forecast period, owing to increasing use of face care products among female, as well as male population. In addition, rising innovations in personal care products especially in China and South Korea is boosting growth of the global market. In addition, rising number of manufacturers and increasing young populations are also factors boosting growth of the target market in this region.
Key players operating in the global face mask market include Oskia Skincare Ltd., Christian Dior SE, L’Oréal S.A, Ren Skincare Limited, Clarins S.A., CHANEL SA, Elizabeth Arden, Inc., The Unilever Group, The Procter & Gamble Company, and Kao Corporation, S.A.