The global protein powder market is expected to register significantly high growth in the forecoming years. Major factors driving growth of the global protein powder markets is rising concern of consumers regarding health and healthy lifestyle. Further, other factors such as the availability of wide-range of protein powder types and flavors, rising urbanization & disposable incomes, health benefits properties such as control blood sugar, anti-inflammatory etc. are driving the growth of the global protein powder market.
The global protein powder market report has been segmented on the basis of source, distribution channel and region.
On the basis of source, the global protein powder market has been segmented into plant source protein and animal source protein.
On the basis of distribution channel, the global protein powder market has been segmented into retail stores and e commerce. The retail store segment is further subdivided into department store, super market, hypermarket, and specialty store. The retail store segment is expected to account for significant market share in the global protein powder market, due to ease of availability of products. The e-commerce segment is expected to register highest CAGR in upcoming years, due to high internet penetration coupled with higher rate of adoption of smart phones.
On the basis of region, the global protein powder markets segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
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In 2018, North America protein powder market is expected to account for major share in the global market in terms of revenue, and is expected to maintain its dominance over the forecast period, due rising consumer demand for healthy lifestyles in this region. However, Asia Pacific protein powder market is projected to register highest CAGR in the next five years owing to western influence on diets and food items, population growth, and increasing focus on healthcare.
Key players operating in the global protein powder market include ABH Pharma Inc., Glanbia Group, Abbott Laboratories, Amway Corporation, GlaxoSmithKline plc, Makers Laboratories Limited, Herbalife International of America, Inc., Vitaco Health Limited, Atlantic Multipower UK Limited, and Garden of Life LLC.