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Polyphenols are secondary metabolites of plants and its function is to defend against ultraviolet radiation or aggression by pathogens. Fruits like grapes, apple, pear, cherries and berries contain up to 200–300 mg polyphenols per 100-gram of weight. Polyphenols are polyhydroxylated phytochemicals which have common structures. They can be subdivided in three main subclasses, the flavonoids, phenolic acids, and stilbenoids.

Global polyphenol market is expected to be driven by rising demand from food & beverages industry and growing awareness among individuals regarding its health benefits   

Major factors driving growth of the global polyphenol market include rising demand for polyphenol in food & beverages industry, rising adoption of functional foods owing to changing lifestyle, and rising awareness among individuals regarding health benefits of polyphenol. Increasing adoption of polyphenol in end-use industries such as pharmaceuticals and cosmetic industries and its use to treat diseases such as cardiovascular, cancer, and blood pressure ailments are other important factors expected to further boost growth of the global polyphenol market over the forecast period. However, high price of polyphenol and complex extraction process are major factors restraining growth of the global polyphenol market over the forecast period.

The global polyphenol market has been segmented on the basis of product type, application, and region. On the basis of product type the global polyphenol market is segmented into apple, green tea, grape seed, and others. Grape seed accounted for highest revenue share among all product types. This can be attributed to high concentration of polyphenol and various health benefits of grape seed.

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On the basis of region, the global polyphenol market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in Asia Pacific is estimated dominate the global polyphenol market and account for highest share in terms of revenue, owing to hectic lifestyle, and increasing demand for functional food & beverages in countries in the region. The market in Europe is expected to account for second-highest revenue share, owing to high demand from cosmetic and pharmaceuticals industries in countries in the region. The market in Europe is followed by Asia Pacific, Latin America, and Middle East & Africa.

Key players in this market include Naturex S.A., Ajinomoto OmniChem NV, Indena S.P.A, Frutarom Ltd., Layn Natural Ingredients Corp., Danisco A/S, The Archer Daniels Midland Company, Schokolade GMBH & Co. KG, MB-Holding GmbH & Co. KG, and Tianjin Jianfeng Natural Products Co. Ltd.

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